• (237) 233 479 404
  • Immeuble Afriland First Bank, 2e étage

DIGITAL MARKETING TECHNICIAN CERTIFICATE


TRAINING DESCRIPTION

GLOBAL OBJECTIVES OF THE TRAINING
Sought-after skills
At the end of the training, the learner will be able to :
- Understand the challenges of digital marketing.
- Define the objectives of his campaigns.
- Experiment with the levers of digital marketing.
- Build and implement a digital marketing plan.
- Measure the performance of their campaigns


Job opportunities
- Customer relationship manager
- Marketing and digital director.
- Social media manager
- Strategy and Internet Consultant
- E-Business consultant
- Community manager
- Brand digital manager
- Auto - employment


Target audience Any public (Workers, Self-employed, Job seekers)
Duration of the training
9 months of courses and 3 months of internship in a company
Cost of the training
- Registration fees: 10 000F CFA
- Price of the training: 350 000F CFA
Course materials: The materials vary from 1500Fcfa to 5 000Fcfa

TRAINING PROGRAM

General subjects

  • French
  • English
  • Job search techniques
  • Business creation and project set-up
  • Labour law (Labour legislation)
  • Techniques and tools for communication and follow-up of the clientele
  • Introduction to computers and the Internet
  • Microsoft Word Essential & Typing
  • Microsoft Excel Essential
  • Introduction to Computer and Network Technology
  • Operating Systems
  • Writing and defending the internship report

Professional Subjects

  • Webdesign: Creating And Managing Websites
  • Developing a Web Site
  • HTML5: CSS3 and JavaScript Web Development
  • Mobile & Responsive Design
  • Web Graphics & Animation
  • CMS WORDPRESS
  • Web Marketing Management & Marketing
  • General Economics and Business Organization
  • Software SAGE Gestion
  • Commercial
  • Digital Marketing
  • Web marketing
  • Social networks
  • Mobile marketing
  • Digital Strategy
  • Marketing Fundamentals
  • Consumer Analysis and Sales Force Management
  • Market Research and Analysis
  • Segmentation and targeting techniques and product positioning
  • Operational and strategic marketing

    • Exams to take

  • Continuous testing
  • Synthesis professional exams (PSE)
  • French
  • English
  • Professional insertion and life
  • General economics and business organization economics
  • Financial mathematics
  • Examination of professional situation
  • Office automation (Practical)
  • CQP National Examination
  • Professional Project

    • Teaching Materials
  • One personal computer
  • One USB key

    • Nos partenaires

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